diff --git a/Makefile b/Makefile
index 83998f8..a20e50f 100644
--- a/Makefile
+++ b/Makefile
@@ -3,7 +3,7 @@ XRAY_DATABASE_DIR = /usr/share/xray/database
 
 PART = xc7a35tcsg324-1
 
-.PHONY: all clean prog sim
+.PHONY: all clean flash prog sim
 
 all: pixelflut.bit
 
@@ -11,6 +11,9 @@ clean:
 	rm -f pixelflut.bit pixelflut.fasm pixelflut.frames pixelflut.json
 	rm -f dvi_tb.vcd dvi_tb.vvp
 
+flash: pixelflut.bit
+	openFPGALoader -b arty_a7_35t --write-flash $<
+
 prog: pixelflut.bit
 	openFPGALoader -b arty_a7_35t $<